Posted on 02 Feb, 2018
By Samantha Atherton
You may be aware of the benefits a high Domain Authority (DA) can have for your business. They include better search engine visibility for your website, which can lead to higher traffic, brand awareness and exposure. A high Domain Authority can also lead to natural back links and more social shares. But how do you go about increasing your Domain Authority?
To refresh your memory, Domain Authority is a score developed by Moz (a digital software and content agency) – based on a 100-point scale – which predicts how well a website will rank in search engines. It is very difficult to get a DA of 100 – sites like Facebook and Google have it! Yet, you should still always aim for a DA higher than you currently have.