02 Feb 2018

How do I increase my websites Domain Authority?

You may be aware of the benefits a high Domain Authority (DA) can have for your business. They include better search engine visibility for your website, which can lead to higher traffic, brand awareness and exposure. A high Domain Authority can also lead to natural back links and more social shares. But how do you go about increasing your Domain Authority?

To refresh your memory, Domain Authority is a score developed by Moz (a digital software and content agency) – based on a 100-point scale –  which predicts how well a website will rank in search engines. It is very difficult to get a DA of 100 – sites like Facebook and Google have it! Yet, you should still always aim for a DA higher than you currently have.

Your DA score is based on a range of factors. One large factor being your link profile. Your Domain Authority can be affected by how many links are pointing to your website and how authoritative the websites linking to you are.

It is important to regularly analyse your link profile to ensure that your website only has ‘good links’ pointing to it and your website doesn’t have any links that could be harming your site, in order to achieve a higher domain authority.

There are many tools out there that help you to analyse the links pointing to your website these include: Open site explorer, Majestic SEO and Google Webmaster Tools.

At the most basic level to create a good link profile to you need to do two important things:

  • Gain good links
  • Get rid of bad links

How to gain good links:

A good link, in basic terms, is a website that is pointing to you with similar or higher metrics than your own, and one that is relevant to your website. To attract good links, one way you can do this is by creating engaging content. You need to create interesting and valuable content that will engage others so much so that other sites want to link to it. This can be in the form of a useful guide, infographic, tool or product etc.

How to get ride of bad links:

You should regularly look through your link profile and remove spammy links. Otherwise a search engine penalty could potentially strike your website which will mean your website is less likely to show up in search engine results pages for your targeted keywords.

One way of identifying bad links is to use a tool such as Majestic SEO to check the domain flow metrics of the links pointing to your website. A good rule of the thumb is to have websites pointing to you that have metrics that are similar to or higher than your own.  Another way of identifying bad links is to check that the content that is linking to you is related to the content it’s linking to on your website. If you have a website that is linking to you which has no relevance to the theme or content of your website then search engines may see this as a low authority or even ‘spammy’ link. Finally, ensure the website linking to you is active. Have they recently uploaded new content, had comments on their blogs or updated their social media feeds?

These are just a few ways of identifying bad links. You can find a lot more ways of finding these bad links yourself, through tutorials on the likes of Moz and Search Engine Land.

To get rid of bad links, the first thing you should do is contact the website that has given you the link and ask for removal of the link. If that fails, you can ‘disavow’ links via Google Search Console.

Getting more high quality links and creating new content for other websites to link to helps to increase your website’s authority, and should lead to an increase in visitors to your website from organic search too!

By Samantha Atherton