Posted on 02 Dec, 2016
By Samantha Atherton
Many advisers would say that managing their most active clients, re-engaging with those who haven’t taken advice in a while and networking with potential new clients can make for a fairly hectic schedule. So for this reason, you’d be forgiven for wondering if there are more efficient ways to keep in contact with your current and potential clients. One of the most versatile and accessible ways of engaging with current and potential clients is email marketing. This communication tool allows you to keep your contact lists updated with the latest news from the industry, whilst promoting your services.