For financial advisers, social media provides a whole range of opportunities. Connecting with and researching competitors, and getting across your message can all be done instantly online via social media. However, with these opportunities come risks, and what may have seemed like a harmless thing to post could be interpreted differently and in affect, end up damaging a reputation that you have worked hard to create.
There are countless examples of when people have posted inappropriate updates to their social media profiles that have ended up costing them their job. For example, a PR executive posted an inappropriate comment while on an aeroplane , only to find she had lost her job when the plane landed. In addition to showing the power of social media, this example also proves the instantaneous nature of the platforms, in that in such a relatively short space of time, this post had spread sufficiently far to make her lose her job.